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Sony - 77" Class Bravia 8 Series OLED 4K UHD Smart Google TV

MODEL: K77XR80

4 out of 5 Customer Rating
Sony - 77" Class Bravia 8 Series OLED 4K UHD Smart Google TV is rated 4.3 out of 5 by 12.
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Key Features

  • Screen Size Class: 77 Inch
  • Panel Type: OLED
  • Display Resolution: 4K Ultra HD (2160p)
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About this Item

Overview

Sony Bravia 8 Series OLED 4K UHD Smart Google TV

Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Access billions of accurate real-world colors XR Triluminos Pro. XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.

Features:

Pure black OLED, bright and beautiful
Brilliant pictures. We've taken the infinite blacks and stunning detail of OLED for astonishing texture and realism.

Over 8 million self-lit pixels, intense brightness and contrast
The pinnacle of precision. Our OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colors.

Every scene brighter with brilliant color and contrast
More color and contrast in highlights. With a high luminance panel and temperature sensor, this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.

Over a billion vivid, real-world colors
See the world's colors with all the vibrance of real life. Our XR Triluminos Pro reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.

Unmatched realism with XR Processor
Powered for precision. Our XR Processor features a scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.

Crystal clear pictures. Refined and real.
Rediscover detail. XR Clear Image uses a custom database to intelligently convert your favorites to near 4K. Noise is minimized by XR Clear Image through zone division and dynamic frame analysis.7

Crystal clear pictures. Refined and real.
Rediscover detail. XR Clear Image uses a custom database to intelligently convert your favorites to near 4K. Noise is minimized by XR Clear Image through zone division and dynamic frame analysis.7

Beautiful colors from any angle
Watching TV from the sides is now as satisfying as from the center. Our OLED panel keeps colors consistent and true, wherever you're watching.

Screen speaker, always cinematic
Bring cinema home. Actuators behind the screen vibrate and turn it into a speaker that delivers clear and immersive sound from the center with the same sound structure as the cinema. The newly equipped tweeter brings out the surround feel to provide a cinema-like experience.

Sound from the screen, precisely matching action
Sound and pictures, perfectly in sync. Acoustic Surface Audio + with tweeter turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theater-like experience to your home.

Crystal clear voice. Precise dialogue.
No more muffled voices. Our new Voice Zoom 3 recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theater products too.17

Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.
Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos and DTS:X support provides unforgettable spatial sound.6

With BRAVIA Theater, home becomes cinema
Fill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theater brings the emotion and excitement of a movie theater home, an unmatched audio-visual experience.

All-round cinematic, go beyond conventional virtual surround sound
Paired with a compatible Sony soundbar, our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theater entertainment at home.18

Sound precisely matches what's on screen
Sound is adjusted as one integrated speaker system. Acoustic Center Sync enables our home theater equipment to use BRAVIA as a center speaker so that sound comes from the screen rather than just the soundbar.11

Sony | BRAVIA Connect app
Control BRAVIA and BRAVIA Theater from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.12

Control your BRAVIA Theater effortlessly
Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.11,19

Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos and DTS:X experience by combining our wearable speaker or BRAVIA Theater U with BRAVIA for spatial surround. Works with some Sony Headphones too.6,11

Single view, simultaneous sound
Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.

Harmonic Presence. Slim and chic for your living space.
Takes center stage in any room. Our new slim and thin TV design graces your living space with shapes, materials, colors and surface treatments that blend beautifully with interior decor, walls and home theater products.

Slim One Slate. Beautiful from everywhere.
Sleek and seamless. Our Slim One Slate concept fuses screen and bezel into a single slate, maximizing your experience. Its flush one-piece back accentuates the sleek lines and thin profile of the TV.15

Seamlessly blends into your wall
Becomes part of your room. With our slim bezel, a thin profile and side edges colored and treated to blend with walls, this TV is a natural for wall mounting.15

Vibration finish. Harmonizes with your home.
Designed with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theater.15

Perfectly integrates TV and soundbar, almost no stand visible
Cleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theater on top of the stand and it virtually disappears.15

Multi-purpose stand fits your style
Absolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.15

Clutter-free from every angle
No unsightly cables trailing across tabletops. The rear cover keeps wires neatly hidden for a clutter-free look from the front, back and sides.15

Everything you stream. All on one screen.
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.1

Content
Over 10,000 apps and games, straight to your TV like Youtube, Netflix, Crunchyroll, Disney+, etc.

Bring the cinematic experience home, enjoy movies included with BRAVIA
Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 5 movies plus enjoy up to 12 months access to a curated selection of up to 100 movies, updated regularly.2, 23

Watch Netflix in studio quality, automatically optimized
See Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.5

Sony and Prime Video bring studio pictures home
See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you're watching including live sports for studio-quality Prime Video at home.4

Immersive movie experience
Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX Enhanced, DTS:X, Dolby Vision and Dolby Atmos for an unbelievably atmospheric and immersive viewing experience.3,6

TV for the whole family
With kids profiles, kids get their very own Google TV experience --- a space that's just for them, with their own apps and entertainment. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime.8

Apple Fitness+. Now on BRAVIA.
Stream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.

Stay tuned. Stay calm.
See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colors and contrast.

Just use your voice to control your TV with help from Google Assistant
Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say "Hey Google" to get started.1

More intuitive. Modern interface.
Finding your way around just got easier. We've redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.11,19

Chromecast built-in
Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.10

Compatible with Apple AirPlay 2
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.9

Connect with your Alexa
Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.20

Ask Siri to control your TV with just your voice
Easily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.9

Best seat. Anywhere. Anytime.
Wherever you are, everything's perfect. Detecting your position, BRAVIA Cam adjusts brightness, sound balance and volume so your experience is optimized to where you're sitting.16

Auto Power Saving
Saves energy. With BRAVIA Cam, Auto Power Saving Mode optimizes your power consumption by darkening the screen automatically when you are not in front of the TV.16

Proximity Alert
Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.16

A handy way to control your TV
As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.16

Video calling on a bigger screen
Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam.16

Camera covered, privacy protected
One swipe protects your privacy. Simply use the switch on top of BRAVIA Cam to close the camera cover. Attaching and detaching BRAVIA Cam is so easy.16

Eco Remote. Easy to clean and use.
Controls everything. Our compact Eco Remote uses approximately 79.7% recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices.

Perfect for PlayStationï 5
Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.22,24

Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you'll see fine details and true colors.13,19,26

Auto Genre Picture Mode
BRAVIA automatically switches into Game Mode with PS5 to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.13,19,25

Stream PlayStation games to your BRAVIA
Control your PlayStation remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5 or PS4 console from another room or location like a friend's house.22

One place for all your game settings
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.19,26

Dolby Vision for gaming. Supported.
This is how your game world should be. Incredibly vibrant colors, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.19

Various features in HDMI 2.1
With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.14

Love entertainment. Love the planet.
Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.

1. User must accept Google Terms of Service (http://www.google.com/policies/terms/), Google Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html), and Privacy Policy (http://www.google.com/policies/privacy/) to use this product. User consents to a mandatory software update at set-up and such other additional updates that may be required in the future by Google and/or Sony. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of this product without connecting to a Google Account allows only basic features and certain apps. Features and specifications are subject to change without notice. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information. Apps must be compatible with this product. App availability varies by region and device. 2. Purchase an eligible TV and register for SONY PICTURES CORE by February 23, 2025 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see https://electronics.sony.com/sony-pictures-core. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information. 3. IMAX Enhanced content enables full IMAX Enhanced experience with compatible streaming services such as SONY PICTURES CORE (formerly BRAVIA CORE), or compatible content device connected via HDMI input (sold separately). 4. Prime Video Calibrated Mode will be available via firmware update about Summer 2024. Amazon Prime Video streaming membership required. 4K Ultra HD availability subject to your Prime Video subscription plan, internet service, device capabilities, and content availability. Amazon, Prime Video, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. 5. Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability. www.netflix.com/termsofuse. Netflix and the Netflix logo are registered trademarks of Netflix Inc. 6. Dolby Vision/Atmos and DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately). 7. Upscaled, simulated and enhanced 4K images will vary based on source content. 8. This feature is for users of streaming apps. TV broadcasts cannot be accessed when using Kids Profile. Some TV functions may not be available while using Kids Profile, such as changing settings or inputs. 9. This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content. Apple, the Apple logo, Apple TV, Apple Home, AirPlay and Siri are trademarks of Apple Inc., registered in the U.S. and other countries. 10. Chrome

Key Features

Display Type
OLED
Panel Type
OLED
Display Resolution
4K Ultra HD (2160p)
Screen Size Class
77 Inch
Actual Screen Size
76.7 Inches
LED Backlight Type
Not Applicable
Panel Refresh Rate (Native)
120Hz
High Dynamic Range (HDR)
Yes
High Dynamic Range Formats
Dolby Vision, HDR 10, HLG

Smart Features

Smart TV
Yes
Smart Platform
Google TV
Featured Streaming Services
Apple TV+, Disney+, HBO Max, Netflix, Prime Video, Spotify, YouTube TV
Works with
Amazon Alexa, Apple HomeKit, Google Assistant
Voice Assistant Built-In
Google Assistant

Connectivity

HDMI/PC Inputs
4 HDMI Inputs
Number of HDMI 2.1 Inputs
-
Screen Mirroring
Yes
Screen Mirroring Technology
Chromecast
Bluetooth
Yes
Bluetooth Version
5.3
Number of Digital Optical Audio Outputs
1
Number of USB Ports
2
Number of RS-232 Inputs
1

Included in the Box

Remote Control
Voice Remote
Stand Included
Yes
Wall Mount Included
No

Dimensions

Product Height
38.75 Inches
Product Width
67.5 Inches
Product Depth
1.5 Inches
Product Height with Stand (in.)
39.87 Inches
Product Depth with Stand (in.)
16 Inches
Product Weight with Stand (lbs.)
74.9 Lb(s)
Product Weight without Stand (lbs.)
71.2 Lb(s)
Product Depth without Stand (in.)
1.5 Inches
Stand Width (in.)
49.63 Inches
Stand Depth (in.)
16 Inches
Adjustable Stand (Width)
Yes
Carton Height (in.)
44.25 Inches
Carton Width (in.)
75.37 Inches
Carton Depth (in.)
7.62 Inches
Carton Weight (lbs.)
99 Lb(s)

General Features

Series
Bravia 8
Model Year
2024
Mfr Recommended Soundbar Model Number
-
Additional Sizes
Also Available in 55" & 65"
Additional Features
Feel the emotion and excitement of the movies with BRAVIA. Our decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness, contrast, and color. Immerse yourself in the story with detailed picture quality just as you see in real life, Pair BRAVIA TV with compatible BRAVIA Theater models for the ultimate cinema-like experience at home. Acoustic Center Sync pairs the TVs speakers with the sound system, reinforcing the center channel for clearer, fuller dialog. When connected, easily control the sound settings on the TVs Quick Settings menu, making it easy to adjust volume and sound field with a single remote.
Gaming TV
Yes
Design Focused TV
-

Manufacturer Warranty

Warranty Terms - Labor
12 Month(s)
Warranty Terms - Parts
12 Month(s)
Warranty Extra Type
-
Rated 5 out of 5 by from Quality product Love the TV... Glad I switched to a Sony. Need to simplify the set up process, it was a nightmare. Took me most of the day.
Date published: 2024-11-16
Rated 5 out of 5 by from Best TV Got me a Sony TV Qled beat Tv I have bought I’m happy my wife happy changing my whole house to Sony TV now.. Picture incredible
Date published: 2024-11-10
Rated 5 out of 5 by from Sony makes the best televisions. Sony is the best television great pitcher sports incredible motion picture very happy with my Sony thank you Sony for a great television.
Date published: 2024-11-08
Rated 5 out of 5 by from great picture I bought this 65" bravia 8 a couple of weeks ago and it's got the best picture I've ever had on any tv I've ever owned. It's amazing
Date published: 2024-10-22
Rated 5 out of 5 by from Beautiful Picture and features Very impressed with my Bravia 8. Beautiful picture and features. All the features are still new to me but so far very happy with my purchase.
Date published: 2024-10-12
Rated 5 out of 5 by from Nice product Very happy with the purchase of our tv. Just have to get use to it because it’s so different from our last one
Date published: 2024-09-20
Rated 5 out of 5 by from Sony makes the best televisions. I am more then happy with my new Sony look at all other brands Sony had won with me for picture quality.
Date published: 2024-09-18
Rated 5 out of 5 by from Superb TV This TV is incredible. It looks 1000x better at home than in the store. The picture is true to life and quite extraordinary. I bought a 55" and find it perfect at a 9' viewing distance.
Date published: 2024-07-11
Rated 5 out of 5 by from Fantastic Picture Imagine quality is amazing and built really well. Disappointed that the remote is not backlit so in my dark room hard to see buttons.
Date published: 2024-07-11
Rated 3 out of 5 by from No Backlit Remote Control ! I thought I would get a Backlit Remote Control but did not !! Disappointed ....
Date published: 2024-09-13
Rated 2 out of 5 by from No Instruction for Set Up Great picture but it took hours to set up dut to the lack of an instruction booklet.
Date published: 2024-09-01
Rated 1 out of 5 by from Freezing The tv randomly freezes and resets, sometimes I have to unplug the power cord to bring the picture back, I don’t have anything loaded on this tv and I don’t use the apps. I factory reset the tv but this still continues.
Date published: 2024-11-09
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