Sony - 98" Class Bravia XR X90L Series LED 4K UHD Smart Google TV
Key Features
- Screen Size Class: 98 Inch
- Panel Type: LED
- Display Resolution: 4K Ultra HD (2160p)
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Special Offers
Get $100 off when you bundle this Sony TV with select Sony Soundbars & Home Theater Speakers.
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Questions?
Call Customer Service at (877) 727-1909 let us know how to help.
We're dedicated to providing you with fast and reliable shipping options to get your products where they need to go.
Questions?
Call Customer Service at (877) 727-1909 let us know how to help.
We're dedicated to providing you with fast and reliable shipping options to get your products where they need to go.
Questions?
Call Customer Service at (877) 727-1909 let us know how to help.
About this Item
Overview
Sony Bravia XR X90L Series LED 4K UHD Smart Google TV
See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR. Full Array LED and XR Contrast Booster 10 technology precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay.
Features:
Intelligent and powerful TV processing
See how real your entertainment can be, with immersive depth and lifelike picture quality, powered by Sony's intelligent Cognitive Processor XR. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.
Enhanced contrast and impressive brightness
Experience real-life depth and detail with the deep black and impressive brightness. By controlling brightness in sections of the screen independently, Full Array LED backlighting balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels.
Billions of real-world colors
Access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.
The entertainment you love. With help from Google.
With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV takes streaming and live TV to the next level - bringing together your favorite entertainment from across your apps and organizing it all, just for you. Searching is easy - just ask Google. Try saying, "Hey Google, find action movies" to search across your favorite apps.1
Movies on us with BRAVIA CORE
With the BRAVIA CORE app, enjoy the latest Sony Pictures Entertainment titles and the largest IMAX Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. You're also subscribed to an amazing selection of movies to stream anytime. With Pure Stream, get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound .2,3
Pairs perfectly with Sony soundbars
Paired with select Sony soundbars, our latest TVs go even further to bring you an unmatched audio-visual experience. Acoustic Center Sync synchronizes the TVs speakers with the soundbar, reinforcing the center speaker channel for clearer, fuller vocals. When connected, soundbar settings automatically appear on the TV's Quick Settings menu, making it easy to control the volume, sound field, voice amplification, and other soundbar features.11
All your game settings in one place
With Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows, apply a Crosshair overlay so you always have your enemy in your sights, and use the Screen Size feature to shrink your screen all the way down to a 27" monitor size for precision gaming on your big screen.
Level up your gaming with HDMI 2.1 features
Sony TVs deliver a thrilling gaming experience with support for 4K/120, VRR, and ALLM as specified in HDMI 2.1. With 4K/120 you get up to 120fps in 4K resolution on compatible games, and input lag as low as 8.5ms, giving you the advantage in highintensity gaming. Variable Refresh Rate (VRR) allows the TV to dynamically match frame rate of the gaming device, enabling smoother gameplay without stuttering delays or screen tearing. Lastly, Auto Low Latency Mode (ALLM) supports more responsive gameplay by enabling the TV to automatically switch to low latency mode whenever a gaming device is connected.5,6
Perfect for PlayStation 5
Get detailed, responsive game play and feel the action all around you with Sony TV exclusive feature for the PlayStation 5 console. Auto HDR Tone Mapping automatically adjusts the HDR settings of the PS5 console to the TV for detailed, highcontrast scenes, and Auto Genre Picture Mode automatically adjusts the picture quality during gaming or streaming.7
Cinematic content as the creator intended
Get extraordinary picture quality and enjoy your favorite content the way it was designed to be seen. Dolby Vision makes scenes come to life with striking highlights, deeper blacks, and vibrant colors. IMAX Enhanced delivers digitally remastered movies with full-screen picture and more powerful sound. Netflix Adaptive Calibrated Mode uses the TV's ambient light sensor to optimize picture brightness based on your room's lighting conditions, so you can enjoy Netflix original content with studio picture quality. And BRAVIA CORE Calibrated Mode automatically adjusts to the optimal picture settings, creating an exceptional at-home movie viewing experience.8,9,10
Sound and picture in perfect harmony
Hear an exceptional audio experience with more realistic sound and clear dialogue. With Acoustic Multi-Audio, sound positioning tweeters on the sides of the TV produce a wider, elevated soundstage, enabling audio to follow the action on screen. An integrated subwoofer delivers powerful bass and rounds out the sound for a truly immersive cinematic feel. And with Dolby Atmos support and 3D Surround Upscaling, everything you watch gets the true surround sound treatment.
1. User must accept Google Terms of Service (http://www.google.com/policies/terms/), Play Terms of Service (https://play.google.com/intl/en-US_us/about/playterms/index.html) and Privacy Policy (http://www.google.com/policies/privacy/) to use TV. User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.
2. Purchase an eligible TV and register for BRAVIA CORE by February 23, 2026 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see https://www.sony.net/bravia-core. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information.
3. User must setup broadband network environment. By default, Pure Stream setting is turned OFF and must be turned ON in BRAVIA CORE settings. BRAVIA CORE offers streaming between 30Mbps-80Mbps once user turns ON Pure Stream. To access Pure Stream at 30Mbps, user must have a minimum internet speed of 43Mbps over Wi-Fi. To access highest quality Pure Stream available at 80Mbps user must have minimum internet speed of 115Mbps over Wi-Fi. Subject to user's network operator's video streaming restrictions, BRAVIA CORE automatically selects the best bitrate as following with adaptive streaming functionality based on the internet speed available.
4. Screen Size feature will be available via future firmware update.
5. Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.
6. Input lag time measured via 4K/120fps game via HDMI input, may differ by real-time usage environment or specific conditions. Game title supporting 4K/120fps required.
7. To activate Auto HDR Tone Mapping, must enable feature when pairing TV and PS5 for the first time; or will need to disconnect TV and PS5, perform factory reset on PS5 and enable the feature during initial setup. Auto Genre Picture Mode works when Auto Picture Mode on the TV is set to ON. Both features are supported only when PS5 and TV are directly connected. Applicable models: All BRAVIA XR models, X85K, X80K.
8. Dolby Vision and Atmos content compatible with streaming services or compatible content device connected via HDMI input (sold separately).
9. IMAX Enhanced content enables full IMAX Enhanced experience with compatible streaming services such as BRAVIA CORE, or compatible content device connected via HDMI input (sold separately).
10. Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability. www.netflix.com/termsofuse.
11. Acoustic Centre Sync works with compatible Sony soundbars and AV receivers. For full compatibility list: https://www.sony.net/hav_faq.
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The Suggested Equal Monthly Payment shown above (which may exclude taxes and delivery) may be greater than the required minimum monthly payment that will be on your billing statement when you use the 12-month promotional financing offer.
This estimated payment:- Equals the amount financed divided by 12 rounded to the next highest whole dollar.
- Would pay off the amount financed within 12 months, but only if there are no other balances on your account at any time during the 12-month promotional period and you make your payments on time. Your total payments will equal the amount financed.
If the amount financed is not paid in full within 12 months, interest will be charged to your account from the purchase date and your total payments will be greater than the amount financed.
IMPORTANT: The information about the Suggested Equal Monthly Payment shown assumes the following promotional financing offer is applied to the amount financed:
